The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming。 Go inside a disparate group of media and tech companies -- Disney， Apple， AT&T/WarnerMedia， Comcast/NBCUniversal and well-funded startup Quibi - as they scramble to mount multi-billion-dollar challenges to Netflix。

After spotting Netflix and the deep-pocketed Amazon Prime Video a decade's head start， rivals from the tech and start-up realm （Apple， Quibi） and traditional media （Disney， WarnerMedia， NBCUniversal） all decided to move mountains to enter the streaming game。 At a cost of billions， each went after their own piece of the market， launching five new services in a seven-month span。 And just as the derby was heating up， the coronavirus pandemic arrived， a black-swan event bringing short-term benefits but also stiff challenges。

The battle for streaming supremacy may end up having more than one winner， but the cost and disruption to decades-old business models have also produced a lot of losers。 Binge Times reveals the true costs of the vision quest as companies are turned inside-out and repeatedly redraw their org charts and strategic plans。 Stretching from Silicon Valley to Hollywood to Wall Street， it is a mesmerizing， character-rich tale of hubris and ambition， as the fate of a century-old industry hangs in the balance。